UJA ready campaign
Art direction for UJA’s 2022 Annual Campaign - UJA’s largest fundraising campaign that aims to raise $65M+ every year to support the greatest needs of the Jewish community in Toronto and around the world. The Ready Campaign was developed out of a need for optimism and hope coming out of 2 really hard years of the pandemic. The theme had a double meaning - celebrating all the moments that the community was Ready for now that the world was back open, and enforcing the message that UJA’s unique position within the charity landscape allows them to always be Ready for anything. Ready to pivot to support the community’s most pressing needs, like being on the ground to help Ukrainians into safety at Ukraine borders and in Israel. The Annual Campaign season runs from September 2022 - March 30 and the theme ran through every touchpoint, and at in-person events.
Key visuals for campaign priorities
Campaign Launch
Campaign hype screens rotated on TVs throughout the office highlighting how different members of the team were Ready.
Bi-fold brochure
The UJA Generosity Event engaged 300+ young professionals in a night of fun and philanthropy in support of the 2022 Annual Campaign.
The UJA Genesis Littlest Volunteer Big Day of Giving Event engaged hundreds of young families to give back to the community and become little philanthropists in their own right, in support of the 2022 Annual Campaign.
